The White Rabbit to Open in Downtown Fergus Falls

(Fergus Falls, Minn) – Greater Fergus Falls (GFF) is privileged to announce that The White Rabbit, a curious home goods store, is scheduled to open Thursday, July 6th. Located at 135 S. Mill St., the retailer will join Lakes Region Art Council (LRAC) and 715 Hot Heads in the historic River Inn. The store will feature a variety of vintage and new home decor, furniture, wall hangings, and other curious goods.

The White Rabbit will provide a welcoming space for people to co-create a community that intentionally seeks and creates spaces of joy, beauty, curiosity, wonder, and whimsy. Owner Sara Lewis has been long fascinated with creating spaces that elicit a sense of joy and bringing new life to used and discarded items. “I’m so excited to provide an opportunity for people to discover and create their own spaces of joy! The items we intentionally put in our spaces can be little reminders of who we are, what we value, and what makes us happy. I’m honored to have a space at the historic River Inn with its beautiful 1920’s architecture and the lingering past energy of opulence, festivity and connection,” said Lewis.

As an early-stage entrepreneur, Lewis has been working with GFF through their Entrepreneur Initiative to receive free and confidential one-on-one consulting for start-ups. The program provides in-person, virtual or hybrid coaching options for start-ups and technical assistance to existing business owners. To learn more, please visit greaterfergusfalls.com/entrepreneurs.

GFF’s Patricia Wahl said, “The White Rabbit’s model extends an opportunity to other hobbyists, collectors, and emerging entrepreneurs to increase visibility, awareness, and grow their customer base in Fergus Falls.”

The White Rabbit’s Summer hours of operation will be Thursdays from 12:00 pm – 8:00 pm and Friday through Saturday from 10:00 am – 5:00 pm. Lewis plans to have multiple vendor booths available within her space. For more vendor information, call 218-321-1819 or email sara@whiterabbitwhimsy.com. Stay in-the-know by following them on Facebook at www.facebook.com/TheWhiteRabbit – FergusFalls.

Press Release and Photo from Greater Fergus Falls