“Click it for Coffee” promotional image. (OTC)
Otter Tail County, MN – As Memorial Day travel approaches, the Otter Tail County Safe Communities Coalition is once again launching its popular “Click It for Coffee” campaign to remind drivers and passengers to buckle up.
Running from May 11 through May 31, the campaign aligns with a nationwide effort to increase seat belt use and prevent traffic-related injuries and fatalities. Locally, the initiative combines education with a fun incentive to reinforce a simple, life-saving habit.
On May 20 from 9 a.m. to 6 p.m., community members who use the drive-thru at the Nest in Perham while wearing their seat belt may receive a voucher for a free drink on their next visit.
“We’re proud to support a campaign that promotes something so easy, yet so important,” said Laura Bjerke of the Nest in Perham. “Click It for Coffee is a great way to remind people that buckling up every trip can truly save lives.”
Seat belt use across Minnesota remains strong, with nearly 95% of residents reporting they buckled up in 2024. Even so, the reality closer to home tells a different story. Otter Tail County continues to see a high number of serious and fatal crashes involving people who were not wearing seat belts. Over half of the fatal and serious injury crashes in Otter Tail County in 2025 involved an occupant not wearing a seat belt.
“Statewide progress is important, but we know there’s more work to do locally,” Safe Communities Coalition Coordinator, Emily Frustol, said. “Click It for Coffee is about keeping the message simple: buckle up every trip, every time.”
The Otter Tail County Safe Communities Coalition is part of Minnesota’s Toward Zero Deaths initiative, a collaborative effort that brings together experts in engineering, enforcement, education, emergency medical services, and community outreach. The shared goal: eliminating traffic fatalities and serious injuries on Minnesota roadways.
For more information about the campaign or local traffic safety efforts, visit ottertailcounty.gov/scc.
Story courtesy of Otter Tail County.
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